Alongside the Fallout 4 launch selling 12 million copies on day one, Fearless Media helped to surpass expectations of purchase intent and brought the awareness of the Fallout brand to gamers and non-gamers alike. Fallout 4 also broke the the record for most concurrent players at one time.
“The previous record-holder for that category was “Grand Theft Auto V,” which peaked at over 300,000 players. “Fallout 4,” on the other hand, peaked at over 445,000 concurrent players in its first day.”
